Case Studies
The full picture.
Challenge to revenue.
Website SEO
Meridian Legal Group
Legal Services · New York, US · Founded 2008 · 42 staff
Took a respected but digitally invisible law firm from page 4 to page 1 dominance across 38 high-intent practice area keywords, making organic search their single largest new-client acquisition channel.
Organic sessions · 9 months
+412%
Organic traffic growth
$2.8M
Attributed new revenue
38
Page 1 rankings
The Challenge
Meridian was winning cases but losing the search battle. Competitors with inferior legal expertise ranked above them for every high-value query — personal injury, commercial litigation, employment law. Their website had an 8-second load time, zero schema markup, and a content strategy built on 400-word blog posts from 2019.
Our Approach
- Complete technical overhaul: Core Web Vitals from failing to 94/100, crawl budget optimized, 214 redirect chains resolved
- Practice area content architecture: 38 topical clusters mapped to searcher intent and matter type, not just keywords
- Legal Entity Authority building: structured data for legal services, lawyer profiles, case outcomes, and authoritative backlinks from law journals and legal directories
- Revenue attribution pipeline: tracked from organic session → inquiry form → matter opened → fee generated
Client Voice
"We were skeptical about SEO — we'd tried two agencies before. GFV was the first to talk about revenue, not rankings. Nine months in, organic search is generating more new inquiries than our referral network. That's a statement we never expected to make."
— Jonathan Meridian, Managing Partner
Timeline
Month 1–2: Audit & Strategy
Month 2–4: Technical Fixes
Month 3–7: Content Deployment
Month 5–9: Authority Building
Month 7: First Measurable Uplift
Month 9: Full Results
GEO — Generative Engine Optimization
NovaTech Solutions
B2B SaaS · Workforce Analytics · Global (HQ: New York)
Went from zero presence in AI-generated answers to the most-cited workforce analytics platform in ChatGPT, Perplexity, and Google Gemini — in 6 months.
LLM citation frequency · 6mo
6×
LLM citation rate
+190%
AI-referred pipeline
3
LLMs consistently citing
The Challenge
When NovaTech's enterprise sales team started fielding RFPs where procurement teams had "asked ChatGPT" for vendor recommendations, NovaTech wasn't mentioned once. Competitors with inferior products appeared repeatedly in AI answers. The company was invisible in the channel their buyers now used first.
Our Approach
- LLM Citation Mapping: audited 300+ AI-generated responses across 8 LLMs to identify which content signals drove citations for workforce analytics queries
- Authority Content Architecture: created 24 long-form reference assets structured to match how LLMs extract and verify facts — with cited statistics, methodology transparency, and expert attribution
- Entity Authority: built structured data linking NovaTech to domain authorities cited by LLMs — research institutions, analyst reports, G2 and Capterra profiles
- Citation monitoring: bi-weekly tracking of brand mentions across ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot with keyword-level attribution
Client Voice
"Last quarter, three of our six enterprise deals mentioned they'd first heard of us through an AI tool. That didn't happen before GFV. GEO is now a core part of our GTM strategy."
— Diane Osei, VP of Marketing, NovaTech Solutions
Timeline
Month 1: LLM Citation Audit
Month 2: Content Architecture
Month 3–4: Asset Creation
Month 4–6: Entity Building
Month 5: First Citations Detected
Month 6: Consistent Presence
Local SEO
Vantage Retail Group
Retail — 50 US Locations · Fashion & Homeware · 800+ staff
Executed a full 50-location Local SEO rollout in 90 days, tripling map pack visibility and delivering a measurable 28% increase in in-store footfall across all sites.
Map pack views · 6 months
+312%
Map pack views
+28%
In-store footfall
50
Locations managed
The Challenge
Vantage had 50 locations but inconsistent NAP data across 14 citation sources, GBP profiles with mismatched categories, no review strategy, and zero local content differentiation between sites. "Near me" searches existed but weren't converting to footfall. Store managers were managing their own GBP profiles with no training or strategy.
Our Approach
- NAP audit and correction across 14 citation platforms — 847 individual data points corrected within 30 days
- GBP standardization: unified category strategy, service attribute completion, and Q&A seeding across all 50 profiles
- Review velocity program: systematic review request workflow delivered 2,400+ new reviews averaging 4.7★ across the estate
- Location page architecture: 50 unique, locally-optimized landing pages replacing generic store-finder entries
Client Voice
"The footfall data doesn't lie. Within 90 days of GFV taking over our local search, we were seeing measurable uplift in 38 of 50 locations. By month six, all 50 were up. The review program alone has changed how we're perceived on the main street."
— Charlotte Webb, Head of Digital, Vantage Retail
Timeline
Days 1–14: Full Audit
Days 14–45: NAP Correction
Month 2: GBP Standardization
Month 2–4: Review Program
Month 3: Location Pages Live
Month 3: Footfall Uplift Begins
AI Search Optimization
Helix Digital Finance
Fintech — Open Banking · US & Global · Series B · 180 staff
Transformed a fintech brand invisible in AI search to consistently cited across Google AI Overviews, ChatGPT Search, and Bing Copilot for 38 high-value open banking queries.
AI search visibility · 7mo
+520%
AI search visibility
38
AI Overview positions
$1.2M
AI-attributed pipeline
The Challenge
Helix's growth team noticed that inbound demo requests had slowed despite healthy organic rankings. Exit surveys revealed that 41% of prospects had used AI tools to research open banking providers before contacting anyone — and Helix wasn't appearing. Their traditional SEO performance was masking a growing blind spot in the new search landscape.
Our Approach
- AI Visibility Audit: tracked Helix's mention rate across 5 AI platforms for 80 target queries — baseline was 3% citation rate
- Structured content redesign: rewrote 22 core pages with explicit fact-density, comparison tables, and source-citable statistics that AI systems prefer to extract
- Schema architecture: implemented FinancialService, FAQPage, and HowTo schema across the product section, increasing AI structured-data extraction by 340%
- Featured snippet capture: targeted 38 "zero-click" position opportunities with precisely formatted answer content — 31 captured within 5 months
Client Voice
"GFV identified a problem we didn't even know we had. We were winning at traditional SEO but losing at the moment that now matters most — when a prospect asks an AI what tool they should use. We're no longer losing that moment."
— Marcus Reid, CMO, Helix Digital Finance
Timeline
Month 1: AI Visibility Audit
Month 2: Content Redesign
Month 3: Schema Implementation
Month 4–5: Snippet Capture
Month 5: First AI Overview Positions
Month 7: Full Results
Social Media Marketing
Luminary Skincare
Beauty & Wellness · D2C · New York-based · Shipped to 28 countries
Grew social-attributed revenue by 284% in 12 months by replacing a post-volume strategy with a content architecture built around buyer psychology, community, and paid amplification.
Social revenue · 12 months
+284%
Social revenue
3.8×
Blended ROAS
180K
Net new followers
The Challenge
Luminary was posting daily but seeing diminishing returns. Their Instagram engagement rate had dropped from 4.2% to 1.1% in 18 months. Paid social was running at 1.4× ROAS — barely covering costs. The brand lacked a distinct voice, their creative was product-first rather than value-first, and they had no community strategy holding followers after acquisition.
Our Approach
- Brand voice and content pillars: redefined Luminary's social identity around 4 content pillars tied to audience life stages — replaced volume with intentionality
- Creator partnership program: identified 28 micro-creators (15k–80k following) in the clean beauty space with authentic audiences and strong engagement — average creator CPM 62% below platform average
- Paid social restructure: rebuilt Meta campaigns with creative-led testing framework — 40 creative variants in Q1 alone, 7 scaled to full budget after creative testing
- Community flywheel: launched a loyalty-tier program via Instagram Close Friends and a branded hashtag generating 18,000+ monthly UGC posts by month 8
Client Voice
"Sofia's team didn't just fix our social — they rebuilt our brand from the inside out. We now have a community that buys, advocates, and grows itself. The ROAS figure is the proof, but the community is the asset."
— Isabelle Grant, Founder, Luminary Skincare
Timeline
Month 1: Brand Audit
Month 2: Content Pillars
Month 2–3: Creator Onboarding
Month 3: Paid Restructure
Month 4: Revenue Uplift Begins
Month 12: Full Results
Web Development + Website SEO
Ironclad Commerce
B2B Industrial Supply · Chicago, US · $14M turnover · 60 staff
Rebuilt a $14M industrial supplier's digital presence from the ground up — new site architecture, sub-1 second load times, and an SEO strategy that generated $3.1M in online revenue in 12 months.
Online revenue · 12 months
$3.1M
Online revenue (yr 1)
0.8s
Page load time
+680%
Organic revenue
The Challenge
Ironclad's existing website was 11 years old, built on an unsupported CMS, and loading in 9.4 seconds on mobile. They had 4,200 product pages with duplicate meta data, zero structured data, and a category architecture that made it impossible for search engines — or customers — to find anything. Despite a strong offline reputation, their digital presence was actively losing them contracts to younger competitors.
Our Approach
- Full rebuild on a headless architecture: custom front end, sub-1s load time, 98/100 CWV score, built with the SEO architecture embedded from day one — not bolted on after
- Product taxonomy restructure: redesigned 4,200-page product architecture into 48 logical category clusters with unique, intent-matched meta content generated at scale
- B2B search strategy: mapped buyer intent from "awareness" to "procurement" stage — targeting category-level commercial queries not just product names
- Technical schema: Product, BreadcrumbList, and Organization markup deployed across all 4,200 pages, generating rich results within 8 weeks of launch
Client Voice
"We expected a new website. We got a new revenue channel. The site launched in September and by December we'd already recovered the investment. By March it was our largest single revenue channel. I don't say this lightly — it changed the trajectory of the business."
— Daniel Reeves, CEO, Ironclad Commerce
Timeline
Month 1–2: Discovery & Architecture
Month 2–5: Build Phase
Month 5: Site Launch
Month 6: Rich Results Active
Month 7: Organic Revenue Uplift
Month 12: $3.1M Milestone
Aggregate Impact
Across all 24 case studies,
the numbers compound.
$40M+
Total client revenue generated
Across 200+ brands and 12 years. Every dollar tracked from channel to closed deal — not estimated, not modelled.
avg 6.8mo
Average time to measurable results
Across all service types. Most clients see initial movement within 60–90 days; compounding results typically land at the 6–9 month mark.
4.9★
Average client satisfaction (Clutch)
Across 63 verified Clutch reviews from clients ranging from SMEs to Fortune 500 companies. Independently verified, not self-reported.
87%
Client retention rate after year one
Of clients who complete a full 12-month engagement, 87% renew and expand their retainer. The industry average is 58%.
Industries We've Worked In
Legal Services
Fintech
Healthcare
Retail
Beauty & Wellness
B2B SaaS
Industrial & Manufacturing
Hospitality
Property
Professional Services
E-commerce
Education
Automotive
Luxury Goods